Saifoo is a family banking app with customizable parental controls that provides families with savings opportunities as well as payment capabilities in real-time. For this project, I took the lead in design and branding. Trying to appeal to younger children and parents alike, I chose a colorful yet professional looking design. I worked closely with the client to give the business a distinct style through the logo, business cards, the app user interface as well as marketing materials.
What the client says:
"Strongly recommend Kathrin, she is a natural talent. Just please don't use up all of her time!"
— Chris Shannon, CTO, Saifoo
Resembling a coin case, the 'O' of the logo serves as logo mark as well as app store icon.
I created colorful, fun collages explaining the different features and benefits of the app.