Saifoo is a family banking app with customizable parental controls that provides families with savings opportunities as well as payment capabilities in real-time. For this project, I took the lead in design and branding. Trying to appeal to younger children and parents alike, we opted for a colorful yet professional looking design. I worked closely with the client to give the business a distinct style through the logo, business cards, the app user interface as well as marketing materials, all while keeping the taste of the Japanese target audience in mind.
What the client says:
"Strongly recommend Kathrin, she is very professional and a pleasure to work with. Just please don't use up all of her time!"
— Chris Shannon, CTO, Saifoo
Resembling a coin case, the 'O' of the logo serves as logo mark as well as app store icon.
I created colorful, fun collages explaining the different features and benefits of the app.
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